Tom’s Tech Take II provides analysis of the biggest trends in the information technology field. Primarily, it examines the impact of social, mobile, and cloud computing on applications, business, and work life. From time to time analytics and “big data” topics will creep in but only in relation to social, mobile, and cloud.
The three trends of social, mobile, and cloud are, individually, important. Taken together they are driving a major transformation in business applications and how companies conduct business. Understanding these changes will be the key to leveraging information technology for business success going forward.
Some examples of topics one could reasonably expect to find here are:
- Mobile CRM, HCM, ERP, and Other Mobile Business Applications
- Digital Marketing, especially Social Media Marketing
- Consumerization of IT
- The Transition to Cloud Applications: Changes in Buying Patterns, Changes in Revenue Patterns
- User Experience
- Customer Experience
- Cloud Productivity Suites
- Social Media Analytics
What you won’t find is coverage of consumer applications. Here, it’s all business.