Social media analytics software provides an incredibly useful set of tools for the modern marketing professional. Conventional market research can take months to complete and the data often getting stale by the time it is analyzed. By contrast, social media analytics can provide nearly instantaneous information about brand, messaging and positioning, and lead generation efforts. Social analytics processes the raw comments that customers and prospects post on social media and augments them with demographic and geographic metadata. This analysis of data and metadata provides marketing professionals direct insights into the current and possible future performance of brands, products, companies, and even individuals such as executives.
Most social media packages display a dizzy array of analysis that can confuse before it enlightens. This infographic explains what some of the common social analysis is and the type of activities it supports. There are more types of analysis than represented here and many more uses for social media analytics such as discerning product issues and predicting supply problems. The analysis and supported activities represented here are simply the most common.
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